New initiative launch

Add One More Vegetable

On behalf of our client vegetables.co.nz on 1 February 24 we launched this brand new initiative, alongside their partners the 5 a Day Charitable Trust.

The initiative is designed to encourage all New Zealanders to add one more vegetable to their day, every day. It is deliberately simple, easy and fun and it is relevant to anyone whether they currently enjoy many vegetables, or none at all. Yet the impact of adding one more vegetable has genuine benefits to consumer health and supports our horticulture industry.

Britte worked on the launch animation and identity for for Add One More Vegetable, cleverly integrating key attributes of the current logo for vegetables.co.nz into the design. We met with key stakeholders in the health and education sector to ensure the message aligned with government guidelines and to gain valuable external support for the initiative.

Head over to vegetables.co.nz for tips and more information.